By Leslie Gallo, President of Artemis International
In times of economic uncertainty, maintaining quality and consumer confidence in nutraceuticals is more crucial than ever. In her new column for Nutraceuticals World, Artemis President Leslie Gallo breaks down why transparency, strong supplier partnerships, and high industry standards are non-negotiable.
🔗 Read the full article in Nutraceuticals World
Key Takeaways:
- Post-2020 Pressures: The nutraceutical industry continues to face inflation, supply chain instability, and tariff threats, pressuring brands to cut costs — often at the expense of ingredient quality.
- Risks of Cost-Cutting: Seeking cheaper alternatives increases the risk of adulterated, mislabeled, or contaminated ingredients, particularly in botanicals, which can harm consumer health and brand trust.
- Consumer Expectations: Today’s consumers demand transparency and quality. A single lapse in integrity can result in product recalls, lawsuits, or permanent damage to a brand’s reputation.
- Value of Supplier Partnerships: Long-term, trusted supplier relationships provide quality assurance, price stability, traceability, and regulatory compliance, helping brands navigate market volatility.
- Outlook & Opportunity: Despite challenges, there’s potential for industry growth through science-backed natural solutions and preventive health. Prioritizing integrity and consumer education will help brands not only survive but thrive.
