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Aronia berry prime time

Artemis believes Aronia berry is finally ready for prime time

By Hank Schultz

Aronia berry developer Artemis believes accumulating science is helping to drive the uptake of this legacy North American botanical as an ingredient.

NutraIngredients-USA spoke with Melanie Bush, chief science officer of the Fort Wayne, IN-based company at the Expo West trade show. Several years ago the company, which has long been in the berry business, rebranded its ingredients line as Berryceuticals, which Bush said matches the offerings with the company’s mission to promote the health properties of dark-hued fruit.

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