If you hadn’t heard of black elderberry prior to 2020, you certainly have by now. Once science began to corroborate the anecdotal evidence of elderberry’s potent immune support, mainstream demand skyrocketed.
Along with increased visibility comes questionable quality and authenticity issues as stakeholders try to capitalize on elderberry’s booming sales at all costs. Learn what to look for in a high-quality, reputable elderberry ingredient and how to navigate the changing market in our new Elderberry Ingredient Guide.
Inside this guide you’ll learn:
- Why elderberry matters
- The science behind elderberry’s immune benefits
- What makes ElderCraft® unique
- How to source elderberry ingredients responsibly
- What the future holds for the elderberry market
A New Era of Self-Care
A new era of self-care has emerged, with empowered consumers taking a proactive role in their wellness and prioritizing immune health more than ever before. Elderberry has become synonymous with immune health and is positioned to continue being a top ingredient consumers seek out year-round as part of their health regimens.
These consumers demand:
- Reliable information about health-focused products
- Studies from scientific journals to support their product buying decisions
- Proven ingredients that won’t tarnish their trust during these uncertain times
To maintain consumer trust and keep the market clear of adulterated products, it is up to product formulators and manufacturers to source high-quality, verified black elderberry from reputable suppliers and use ingredients and dosages that will truly benefit the consumer.
Adding Value to Foods and Beverages
While dietary supplements have been the primary delivery for botanical immune-supporting ingredients like elderberry, real opportunity has emerged for functional foods and beverages looking to up their game with innovation and adoption of more botanicals for targeted health benefits.
The strong link between elderberry and immune support means that it will be easily recognized as a healthy value in snacks, drinks and packaged foods. Elderberry and other dark berries will be product developers’ standout ingredients not just for immune support, but also for neuroprotection, cardiovascular and antioxidant benefits, because of the powerful anthocyanins and other flavonoids. The potential for high-flavonoid berry ingredients to become a seamless addition to consumers’ daily diets will only continue to grow as people increasingly look to food and beverage to aid in supporting overall health.