artemis announces new business development manager

Betsy Fallon Joins Artemis International as Business Development Manager

Berryceuticals® leader continues to build team as company grows, expands in 2023

January 2023— Ft. Wayne, IN — Artemis International, Inc., the leading supplier of Berryceutical® ingredients to the dietary supplement, functional food and beverage industries, announces that Betsy Fallon has joined the company as Business Development Manager. Her responsibilities will focus on helping the growing company expand further into current and new markets as the demand for the wide portfolio of dark berry extracts continues to grow, and science presents ongoing proof of the benefits of dark berries for overall human wellness.

Betsy Fallon

Betsy brings 25 years of technical sales, negotiation, vast consumer products knowledge, value-added relationships and team building within the dietary supplement and food/beverage space to Artemis International. Her past successes speak for themselves including working with supplement, multiple food ingredient and network marketing launches as well as custom formulation know-how. She was most recently a Regional Sales Manager with Martin Bauer and has held tenured sales positions at BI Nutraceuticals, AM Todd and East Earth Herb prior.

“As Artemis International continues to grow, we are finding it increasingly important to have team members with broad experience in many areas that also create synergy with the other members, such as new biz dev and sales,” says Leslie Gallo, President of Artemis International. “Betsy’s varied expertise in many areas will help lead us into the next phase of growth.”

Fallon adds, “Artemis International is the perfect place for me to use my strengths and experience while also enjoying personal growth in the industry. We’re all excited about a bright future together.”

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Artemis International was founded in 1995 by Jan Mills and celebrated its 25th anniversary in 2020. A woman-owned company, Artemis leads the industry in science-driven, flavonoid rich, berry-based nutraceutical ingredients, branded as Berryceuticals®, for use in dietary supplements, food and beverages, and cosmeceutical products.

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