The influx of adulterated ingredients has impacted the elderberry market

Could the Elderberry Boom Carry Within It Seeds of Bust?

The unprecedented growth of elderberry demand carries with it a potential poison pill if dilution produces enough ineffective products that consumer confidence is lost. Melanie Bush, our VP of Science and Research caught up with Nutraingredients at SupplySide West to discuss the future of the elderberry market given the influx of adulterated ingredients and questionable marketing efforts.

As a leader in the elderberry space, Artemis International offers only premium, identity-confirmed elderberry products to its buyers and is dedicated to educating manufacturers on how to source elderberry responsibly.

Read the full article.

Recent Press