Issue #16 – Artemis hires Chris Tower as VP of Sales and Business Development

the artemis brief

The Artemis Brief brings you updates on “the happenings” in the healthy world of berry-based bioactives along with developments across the colorful spectrum of flavonoid-rich ingredients for heath and wellness positioned products.

July 2019— Ft. Wayne, IN —Artemis International, the Berryceuticals specialist, announces that industry veteran Chris Tower has joined the company as Vice President of Sales and Business Development, effective immediately. Tower will oversee all Artemis sales activities and play a key role in developing and implementing overall business strategies to drive profitable growth for the company. 
“Artemis International is thrilled to welcome Chris Tower to the executive team,” says Leslie Gallo, President of Artemis International. ”Chris’s depth of experience in the functional ingredient business world will help our company continue on its strong growth path with existing and new business opportunities.” 
More recently, Tower served as Vice President North America at PureCircle, the world’s leading producer and innovator of stevia sweeteners. Prior, he was Vice President Sales and Marketing at Mazza Innovation, where he was instrumental in scaling and commercializing Mazza’s patented botanical extraction technology and production, in advance of acquisition by Sensient Technologies. 
“I am honored for the opportunity to join the exceptional team at Artemis International, as they enter their 25thanniversary year,” says Tower. “I am excited and looking forward to collaborating closely with our customers and key partners, and contributing  to sustaining and augmenting Artemis’ leading role in the advancement of science-based, quality natural ingredients in the nutraceutical space.”

Founded in 1995 by Jan Mills, the woman-owned Artemis International, Inc. has become a leader in science-driven flavonoid rich, berry-based nutraceutical ingredients featuring a line of premium “Craft®” branded extracts, led by ElderCraft®, for use in the dietary supplement, food and beverage, and cosmeceutical industries. Artemis International markets its Berryceuticalsâbrandto categorize and create a clear market position for its wide range of berry-based extracts, including ElderCraft®, AroniaCraft®, CherryCraft®, CurrantCraft®, BilCraft®, Cranberry, and Blueberry, as well as a blended line called PhytoSolutions™.

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