In the wake of the global pandemic, more consumers than ever are turning to dietary supplements to support immune health. In March 2020, sales of immunity products surged 199% year-over-year, with elderberry ranking as a top seller. Natural Products Insider spoke with Artemis VP of Sales & Business Development Chris Tower to get his forecast on the immune supplements industry, including top immune health trends and solutions.
We’re taking a stand against adulterated elderberry
The recent explosion of interest in elderberry to support immune health has led to an influx of adulterated elderberry ingredients entering the U.S. We’re strengthening our partnership with American Botanical Council’s Botanical Adulterants Prevention Program (BAPP) and botanical testing specialists Alkemist Labs to help prevent these fraudulent ingredients from penetrating the market.
Sales of immunity supplements surpassed $5 billion for the first time according to Nutrition Business Journal. But immune health isn’t just about elderberry. We offer a range of science-backed, immune-supporting ingredients.
Stay tuned for the September release of a new Aronia meta-analysis that confirms the aronia berry’s value in supporting cardiovascular health. Heart health has been deemed by doctors and scientists as a top concern as we battle pre- and post-pandemic ongoing health issues.