Going Natural Has Never Looked This Good
Today’s consumers are scrutinizing labels like never before, pushing brands to replace synthetic dyes with clean, plant-based alternatives. Studies have linked artificial food dyes to potential health concerns, including hyperactivity in children and allergic reactions. This has led regulatory bodies to reassess the safety of some of these synthetic dyes.
In response, food, beverage, and personal care brands are reaching for natural colorants derived from nutrient-rich berries and botanicals. Learn more about natural colorants.
Did You Know?
- The global natural food color market is projected to reach 3.6 billion USD by 2034.
- Research has shown that consumers prefer natural versus artificial ingredients, including natural flavors and colors.
- Natural pigment applications are expanding beyond food and beverage into nutraceuticals, cosmetics, and pharmaceuticals, offering aesthetic appeal alongside health benefits.
What Are Natural Colorants?
Natural colorants are pigments derived from plants, fruits, and vegetables, offering vibrant hues. Anthocyanins are the color pigments that give foods like berries their rich red, blue, and purple shades as well as functional benefits.
Among the most potent sources of anthocyanin pigments are elderberry, purple corn, and aronia berry. The natural colorant properties of these ingredients not only enhance visual appeal but also deliver antioxidant benefits.
Our Featured Berry-Derived Colorants:
In addition to enhancing flavor and health benefits, our ingredients can also add rich natural color to your products. The final hue depends on factors like concentration and pH, giving you flexibility in the red-to-purple color range.
Purple Corn Extract Powder – A potent, stable source of anthocyanins, perfect for beverages, confections, and supplements.
ElderCraft® Extract Powder and Elderberry Juice Concentrate – High-quality elderberry ingredients providing rich purple hues and immune-supporting properties.
Aronia Juice Concentrate – A deep purple pigment with exceptional antioxidant content, ideal for functional foods and beauty products.
