1. Superior Organoleptic Profiles – Not all extracts are created equal. While many berry ingredients come with harsh, astringent notes, Craft’s gentle processes better preserve the fruity, pleasant flavor profile of the berry itself. The result? Products that are as enjoyable as they are effective.

2. Controlled & Sustainable European Supply Chain – Traceability matters. Craft® berry extracts come from a fully controlled European supply chain, ensuring transparency, sustainability, and quality from field to finished ingredient. That means you and your customers can trust what’s inside every batch. Only the best European-grown berries become Craft extracts.

3. Gentle Water Extraction (No Harsh Solvents) – Gentle processes are core to the Craft philosophy. The water-based extraction preserves key bioactive compounds that harsh solvent extractions often strip away. This includes immune-supportive polysaccharides and soluble fibers that are gaining recognition for their role in supporting wellness.

4. Standardized Potency with Flexible Options – Consistency matters for both efficacy and compliance. Every Craft ingredient is standardized to key bioactives like anthocyanins and polyphenols, ensuring reliable dosing in every formulation. To meet the needs of diverse formulations, the portfolio includes multiple standardization levels and ingredient options, allowing teams to customize ingredients to align with specific dosing requirements, target claims, or delivery formats.

5. Clinically-Studied Health Benefits – Great formulations start with solid science. With a commitment to science substantiation, Craft ingredients are supported by a growing body of clinical and preclinical research, helping brands develop products that are both effective and credible. With clinically studied health benefits, Craft ingredients give R&D teams confidence in their formulations and provide marketers with the proof points needed to win consumer trust and stand out in a competitive market.

6. Natural Colors & Flavors Consumers Want – As the market moves away from artificial colors and flavors, formulators are seeking authentic, plant-based solutions that meet consumer expectations for clean, natural products. Craft berry extracts provide vibrant hues and authentic berry notes, offering formulators an effective solution for clean-label innovation across applications like gummies, powders, beverages, and capsules.