Artemis Brief: Everything We Loved at SupplySide Global 2025

    Artemis Brief: Everything We Loved at SupplySide Global 2025

    November 20, 2025

    These moments made our show

    Whether you made it to Vegas or not, keep reading for a countdown of our favorite moments from the show. 

    #5. Previewing 2026’s Biggest Trends

    We predict these trends spotted on the show floor are poised to gain momentum next year.

    Bioavailability: Consumers want products that actually work, and proving that a nutrient can be absorbed and utilized is an important step in proving efficacy. 

    Try: WholeCal™ is made from 100% marine algae. With over 70 minerals and 16 amino acids, its unique honeycomb structure offers over 800% more reactive surface area than rock-based calcium, making it highly bioavailable.


    Natural Color: With consumer backlash against artificial colors intensifying and fear of an outright ban, brands are more motivated than ever to find natural alternatives.

    Try: Natural colorants derived from berry and botanical ingredients deliver rich, stable colors while aligning with clean-label and health-conscious trends.


    Longevity/Healthy Aging: Consumers are seeking solutions that target health at the cellular level, and address the visible hallmarks of aging like stiff joints, bone and muscle loss, and sagging skin.

    Try: ElderCraft® Organic High Fiber Extract for multifunctional gut health and immune support, WholeCal™for bone & joint health, BilCraft® European Bilberry Extract for its incredibly diverse and potent anthocyanin profile.


    Functional Mushrooms: Right now, category sales are dominated by the king of the mushrooms, lion’s mane, which can support mental focus and cognitive health. 

    Try: Lion’s Mane offers powerful nootropic benefits and helps promote focus and resilience against daily stressors.


    #4. Watching everyone go wild for our samples 

    We went through a lot of samples at this year’s show. The biggest hits? 
    ✔️ Chewy, delicious cookies made with Fenuflakes® for a protein and fiber boost
    ✔️ Brain Boost beverage made with BilCraft®,CurrantCraft®Lion’s Mane, Cordyceps & Lemon Balm to support cognitive health
    ✔️ CurrantCraft® chocolates with multifunctional support for vision, immune, cognitive health – all markers of healthy aging

    #3. Cheering for WholeCal™ in the 2025 Natural Choice Awards

    WholeCal™ brought home the win for Women’s Health Ingredient of the Year and was named runner-up in the Bone/Joint Health category in the 2025 Natural Choice Awards: Ingredient Edition. We had a blast celebrating with the Vegan Minerals team as they accepted their award.

    #2. Honoring 25 years of partnership with Iprona

    Our partnership with Iprona is truly something special. It meant so much to us when they surprised us with a 30th Anniversary memento at the show.

    “Working with Artemis has always felt like more than just a typical business relationship. What really stands out to us is the honesty, the open communication, and the shared focus on what truly matters. It’s a partnership built on trust and mutual respect – and that makes all the difference.” — Britta Busch, Global Sales Manager, Health & Nutrition Ingredients, Iprona Group

    #1. Celebrating Our 30th Anniversary With All of You!

    We couldn’t have asked for a better turnout at our 30th Anniversary Wine & Cheese Reception. Thank you to everyone who stopped by!

    Celebrating this milestone with our customers, partners, and friends was a highlight of our year, and we can’t wait for the next chapter.

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