Americans still don’t eat enough fiber…but that’s changing
Fiber has come a long way. Long beloved by doctors and dietitians, it’s now catching on with consumers. Thanks to social buzz about the benefits of high-fiber diets to promote satiety and support gut health, fiber has transformed from something important but deeply uncool (think Metamucil and bowel regularity) to trending on TikTok (hello Fibermaxxing).
The current federal dietary guidelines recommend 25 grams of fiber a day for women ages 31 to 50 and 31 grams for men. But more than 90% of women and 97% of men still fall short of this intake.
Why Fiber Matters
✔ Fiber fills us up and aids digestion. It promotes a diverse and thriving microbiome, bowel regularity and a healthy gut lining.
✔ The NIH-AARP Diet and Health Study showed that dietary fiber may reduce the risk of death from cardiovascular, infectious and respiratory diseases.
✔ Clinical studies have consistently linked higher dietary fiber intake to a reduced risk for several chronic inflammatory diseases.
Fiber & Gut Health Trends
✔ Digestive health is the leading physical reasonconsumers seek out functional foods and beverages, driving an 8% year-over-year increase in products with digestive health claims.
✔ Fiber and prebiotics are key ingredients, fueled by growing concerns around gut health and increased focus on protein and fiber intake, especially in connection with GLP-1 medications and weight management.
✔ Millennials are leading the demand for fortified products and supplements for gut health.
Source: Innova Market Insights
The ElderGut Study
Elderberry is well known for its antiviral and immune benefits and its role in gut health is quickly gaining attention.
A clinical study showed that ElderCraft® Elderberry Extract possessed prebiotic activity, and significantly increased gut microbiome diversity, including a lasting increase in Akkermansia muciniphila, a beneficial bacteria associated with improved gut health.
ElderCraft® Organic High Fiber Extract
This new ingredient delivers the ElderCraft® polyphenol and polysaccharide bioactives clinically shown to provide potent gut and immune support, now with the added benefit of fiber content from the elderberry fruit. It’s made from 100% European black elderberries with no added fillers, excipients, or fiber carriers like gums.
Standardized to a minimum anthocyanin content of 4% or 7%, this clean-label ingredient is gently and sustainably extracted using physical membrane separation, with no harsh solvents.
This well-rounded, multifunctional ingredient unlocks the powerful health benefits of fiber in an elderberry supplement.
We’d love to hear from you! Ask us which ElderCraft® ingredient is right for your product.
