Spotlight on Active Nutrution

    Spotlight on Active Nutrution

    July 7, 2026

    Ingredients That Go the Distance

    Athletes know a secret that formulators are beginning to embrace: performance isn’t built during training, it’s built during recovery. As consumers look beyond protein and energy products, demand is growing for ingredients that support muscle recovery, healthy inflammatory response, sleep quality, and bone strength.

    These two ingredients can help active nutrition products go the distance:

    CherryCraft®

    Hard training takes a toll. CherryCraft® tart cherry extract delivers a natural recovery “stack” that helps active consumers perform at their best. Rich in polyphenols and anthocyanins, tart cherry has become a standout ingredient in sports nutrition thanks to its ability to support recovery from strenuous exercise.

    CherryCraft, the trusted brand for professional athletes.

    • Supports exercise recovery with naturally occurring polyphenols and anthocyanins that help combat oxidative stress and promote a healthy inflammatory response. This can help reduce exercise-induced muscle soreness.
    • Crafted from polyphenol-rich European tart cherries, a premium variety known for exceptionally high polyphenol levels, delivering significantly higher concentrated bioactive compounds than most tart cherry varieties.
    • Supports healthy sleep quality and duration, helping improve one of the most important yet overlooked aspects of recovery. Since sleep is critical for muscle repair and athletic performance, recovery benefits can extend long after the workout ends.

    WholeCal®

    When it comes to sports performance, bones don’t get nearly as much attention as muscles. But every jump, sprint, lift, and stride depends on a strong musculoskeletal system. WholeCal® delivers highly bioavailable calcium from sustainably harvested seaweed, helping support both performance today and mobility tomorrow.

    Bones are stronger with WholeCal.

    • Adequate calcium intake supports strong, healthy bones and connective tissues that withstand the demands of training and help maintain long-term musculoskeletal health.
    • Calcium plays an essential role in muscle contraction, making it critical for movement, power, and athletic performance.

    The future of sports nutrition isn’t just about pushing harder. It’s about recovering smarter. CherryCraft® and WholeCal® help brands formulate products that support every stage of the active consumer journey, from training and recovery to long-term musculoskeletal health.

    Red algae accumulates calcium, which is harvested and milled into WholeCal®.

    Discover how CherryCraft® and WholeCal® can elevate your next active nutrition formulation.

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