Thanks to everyone who visited our booth at SupplySide Global! Whether you made it to Vegas or not, you can still catch up on the top trends from the show. Today, we’re counting down five that we predict will carry over into 2027.

#5.  Drinks that vibe

Beverages are setting the mood. Sales of beverages positioned for mood support increased 46% YOY and Gen A & Z consumers are 58% more likely to choose drinks for mood or occasion.

Try: Functional mushrooms like Lion’s Mane, Reishi and Cordyceps for focus and energy without stimulants

#4. Fueling the GLP-1 era

With GLP-1 medications dominating the market, interest in solutions to support metabolic health and ensure GLP-1 users get proper nutrition has grown. NielsenIQ reports that use of blood sugar management supplements among GLP-1 users has increased 265%. And GLP-1 users may see a drop in calcium and magnesium intake, making calcium supplementation a necessity.

Try: InSea2^®  for healthy blood sugar response and WholeCal^® for plant-based, multimineral calcium

#3. Women’s health at every stage

Women’s health isn’t just about menopause. The category is expanding to encompass comprehensive support for women at every life stage, from building bone in adolescence to protecting heart and metabolic health after menopause.

Try: The Artemis Woman, our ingredient line that provides targeted health support for women at every life stage

#2. We’ve hit peak fiber

Fibermaxxing went viral this year, and brands are adding fiber to everything from sodas to snacks. There’s still plenty of room to grow: only 6% of American adults get enough fiber. The smartest formulas go beyond fiber, adding prebiotic ingredients like polyphenols that research suggests can also nourish beneficial gut bacteria.

Try: ElderCraft^® High Fiber Elderberry Extract for elderberry with gut health benefits and Fenuflakes^®, a high-fiber, high-protein fenugreek ingredient

#1. Trust is trending

Consumers want proof. 63% trust trademarked ingredients more than generic ones, yet 35% aren’t sure which brands to trust. It’s even more important as ingredients go mainstream, because adulteration tends to follow the trend. The brands that earn lasting trust know their source, test rigorously, choose clinically studied ingredients, and tell customers exactly how they guarantee quality.

Try: Get science straight from the source. Artemis VP of Science & Research Melanie Bush shares what formulators need to know when choosing ingredients – follow her articles on Nutraceuticals World.

Thanks for a great show!

It was a busy three days on the show floor! Thank you to everyone who stopped by our booth, and a special thanks to our partners at Iprona, Vegan Minerals and Innovactiv.

Crowd favorites from the booth included our AceMax™ mocktail, Chica Morada made with Purple Corn Extract, InSea2^® chocolate cookies with CherryCraft^® filling, ElderCraft^® DualDefense lollipops and Fenuflakes^® savory crackers. Tell us which ones you’d like to try!