Gut health trends for functional food and beverage:
More and more research points to a compelling concept: Improving your gut health specifically can improve your overall health. This data, combined with growing recognition of the gut’s critical role in brain, heart, oral, immune, and even vision health, and the realization that two-thirds of Americans are experiencing gut-related issues, certainly tracks with the bottom line that the global digestive health products market has soared to $51.62 billion. What’s more, that figure is projected to grow at a robust CAGR of 8.3% over the next five years.
Now—thanks to doctors, nutritionists, and buzzy media coverage—consumer awareness is reaching critical mass. Through 2025 and beyond, expect a surge of innovative food and beverage products containing gut-friendly ingredients like fiber and prebiotics to hit retail shelves. View our gut health ingredients.
TRENDING INGREDIENTS:
Dietary fiber is essential to gut health, optimal digestion, weight management and overall metabolic health—yet a whopping 95% of Americans aren’t getting nearly enough in their diet.
Prebiotics (fibers that support a healthy microbiome) have gained significant traction in the market across a wide variety of foods and beverages.
CONSUMER INSIGHTS:
In terms of consumer interest in functional ingredients, fiber is second only to protein. Perhaps unsurprisingly, the perceived importance of fiber rises with age. Also worth noting: Two in five consumers are interested in prebiotic foods, especially younger age groups (under 55). (Innova Market Insights)
APPLICATIONS:
Prebiotic ingredients with additional functions such as fiber, sweetness, and sugar reduction, are trending in active nutrition, cereal bars and bakery products.
Beverages are emerging as important categories for both fiber and prebiotics.
Fiber-fortified and prebiotic ingredients are popping up in indulgent categories, such as confectionery, ice cream and carbonated beverages. (Innova Market Insights)
Fiber & Prebiotic Ingredients
Our premium quality ingredients are meticulously sourced, responsibly manufactured and ID verified to ensure that your products meet the highest standards of purity, potency, and efficacy.
ElderCraft® European Black Elderberry Extract (clinically shown to offer prebiotic benefits)
Fenuflakes® (high protein and fiber debittered, defatted fenugreek seeds)
Psyllium Husk Powder
Cranberry Milled Fiber
Blueberry Milled Fiber
Custom Fiber Blends
Our prebiotic and fiber-rich ingredients are ideal for a wide variety of applications
Health Benefits*
- Increases beneficial gut microbiota
- Promotes bowel regularity
- Acts as an anti-inflammatory
- Improves digestion and metabolism
*These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
