Whole Foods Market recently released their Top 10 trends in food for 2017. One of the interesting and “colorful” trends identified was this one…taken directly from their national press release that also captured coverage on the Today Show

Purple Power – Richly colored purple foods are popping up everywhere: purple cauliflower, black rice, purple asparagus, elderberries, acai, purple sweet potatoes, purple corn and cereal. The power of purple goes beyond the vibrant color and often indicates nutrient density and antioxidants.

Artemis International has long been a leader in the “purple power” dark berry-based nutritional business with a portfolio of products that includes nutraceutical ingredients made from Elderberries, Aroniaberries and purple corn; three plant-based foods that rank at the top of the Purple Power lists.